Business of Ford Pinto Essay Example | Topics and Well Written Essays - 500 words

Business of Ford Pinto - Essay Example For advocates of utilitarian ethics, an ethical doctrine that states that the decision or course of action that will yield the highest benefit (or utility) is the best and most morally upright, on the other hand, the continued production of Ford Pinto after knowing that it has a major safety flaw is unjustifiable. First looking at the benefit or the utility that Ford, itself, will receive out of releasing Pinto in the market, utilitarians may argue that production of this product knowing that it has a vital defect is itself unjustifiable. There is no good reason why Ford will endanger its reputation to the public. Though they may reap benefits in terms of profit in the short run, still it will not compensate the loss of trust that their risky move will engender. This marred reputation most probably will result in lower sales in the future. In terms of its responsibility to the society, Ford’s move for utilitarians is irresponsible and unacceptable. Though it may have computed the cost that they may incur once there compensate casualties because of their product, still that does not justify the loss of a human life because of their negligence and irresponsibility. In terms of computing financial costs, a human life and moral damages are incomparable to the figures that they released. Ford also know even before the launching of the car that additional parts and equipment might have saved the lives of their customers, yet still, they commenced the production without adding it.

ABC Corp Business Process and Strategy

ABC Corp Business Process and Strategy ABC Corp is million dollar company which deals in data collection and analytics. The company has grown in last two years and is expected to grow rapidly in next 18 months. The company most important assets is information and is important function for the organization and it has to be dealt with very carefully and negotiated in the authority protocols, which furthermore, should be in accordance with the latest outlays and regulations that are laid by the authorities and well established codes of conduct and dealing with information. The aim of the paper is to research the current state of organization in terms of its business processes, IT alignment, personnel and outsourcing activities. The aforementioned organization also deals with the information basics and the dealings of various outlays of structured information and collects records for further development. The company deals in collecting and analyzing web data with the use of various web analytics tools. The a while ago expressed companionship furthermore deals with the information basics and the dealings of diverse costs of sorted out information and accumulates records for further change. The association has been working together of social affair data which is in a way amazingly helpful for the further progression of the operational structure data and securities. For the past 2 years the company has been in business of collecting data which is in a way very useful for the further development of the operational system data and securities. The data is collected to practice current trends, insecurities, business information for their clients. The company has seen a tremendous growth in business in past two years and is expected to grow by 60% in next 18 months. The company is using some information systems that help them in deadline with day to day business needs. Traditional as well as latest methods has been implemented and adopted in order for the data collection to be up to the mark with the synchronized and differential development techniques, which is best done with the help of web analytics. The company needs to upgrade its IT infrastructure and physical infrastructure. The company is looking forward for an information system that will handle increased business needs of the organization. The whole business process of the company revolves around the collection and development t of data, and the process is very intricate in nature, which has a minimal margin of errors and the processing of data can only be done in a proper and fool proof manner, if the integrated units of the system are working in a perfect sync and each and every element is giving out the best in efficiency. The company develops web analytics which is a tricky situation as far as the developmental techniques and implementation of all such techniques is concerned. Web analytics take into account several trends and curves as well as findings of the website development business, and the whole set of this data is very important for the very existence of such a business and it should be provided at each end of the elemental node. Information flow is carried out by using a perfect systematic adjustment between machines and personnel. Acknowledged and moreover latest frameworks must be executed and gained set up for the data get-together to be reliant upon the engraving with the synchronized and differential headway systems, which is best done with the support of web examination. Data sorting out and data progression is a system which is fast expecting control over whatever feasible industry, out and significant and orderly the restriction is stretching because of the passageway and vicinity of a couple of contenders and the exact vicinity of the developmental fundamentals, which are broad in nature, and all the new competitors are speedy setting aside a few minutes with the latest examples. The company as is a data collection and analytics company have lot of outsource and offshore in order to have skilled pool of resources and save cost. The company is currently outsourcing all legal activities to an outside law firm which handles the entire contract that they have to maintain with their clients. This also includes description of regulations for maintaining data privacy of the clients and information collected over web. Other than this, the development work is offshore as nowadays, it is a very well-known fact that the majority of personnel who are coming up and excelling in the field of Information Technology are from Asian countries, such as China, India, Pakistan Bangladesh, Philippines and Indonesia, who have a great amount of competition in the market by offering IT related services at the bare minimum costs, which has benefitted IT and related businesses all over the world and this trend has propelled outburst in the global outsourcing scenario, wherein big western corporations are now looking east for gaining benefits of the low cost services and the same trend is followed by the above mentioned organization. The company is going on same footsteps and have all its information systems developed from companies that belong to these countries. The company looks ahead to offshore further IT work. The company possesses strong personnel who are dedicated for providing and handling services and issues related to information system in the company. The company personnel list is provided below CIO (Chief Information Officer): CIO is responsible for formulating strategic goals of the company and defines a plan for aligning the strategic goals with information technology in the company. DBA (Database administrator): The database administrator manage database employed in the company. He is an experienced database developer in MYSql and core responsibilities include Database development, management, maintaining security, monitoring, and optimization are responsibilities of DBA. Project Manager: The project manager is responsible for managing the IT projects. HE is the person who heads all in-house projects and deals with projects heads of the companies to whom the projects are outsourced. HRM (Human resources manager): HRM is responsible for maintaining the human resource of the company as well as Information technology. Chief finance officer: Chief finance officer is responsible for all budgeting and financial planning for IT projects. Software Engineers: The Company employs five software engineers for handling in-house development activities. Data is a critical capacity for any association and it must be managed painstakingly and arranged in the power conventions, which besides, ought to be as per the most recent expenses and regulations that are laid by the powers and settled sets of principles and managing data. (Shokrey, N., 2011). The previously stated association additionally manages the data rudiments and the dealings of different expenses of organized data and gathers records for further improvement. The organization has been doing business of gathering information which is in a manner extremely handy for the further advancement of the operational framework information and securities. Specifically, data is collected for their client that further helps them in making various decisions based upon analysis. For the purpose, company is collecting following type of information by using web analytics and other tools. Visitors information: The visitors coming on any website are tracked with the information about their IP addresses, visiting time and other details Number of hits: Some of clients needs to track the hits they received from their clients are also observed. Tracking repeat visitors: Tracking repeat visitors by storing the details on how many times a visitor visits etc. Customer feedback: Customer feedback is also taken as a part of the company of client that will help them in improving their services. Customer behavior: There are number of clients who are interested in knowing behaviors of the customer for setting target markets, product niche etc. Details about web pages: Details about page including page response time, frequency, site overlay etc are some other types. The company is currently using web analytics tools and some information system to process data collected through web analytics tools. The company is using different web analytics tools and data processing information system for storing, processing, retrieving and analyzing information. The information systems used by the company are listed below Decision support system: The system helps the management to take decisions based upon the input provided from various web analytics tools. The system works on MySql database and is developed in PHP. The system is based on graphical user interface where users are provided with drag and drop facility to facilitate ease of operation. The company uses proper authentication mechanism for ensuring security. Client server architecture is used where are clients are authenticated and can only access the information by login to system. Management information system: The system helps the company in managing the different resources and information in a right and balanced way. Same configuration as that for DSS is used for MIS. Security maintenance Security is maintained though proper authentication mechanism. All authenticated users are given login ID and passwords through which they can access companys database. The company also employs biometrics for authenticating server area. Physical security has also been employs at main gates. Following configuration is used for both the systems Hardware requirements Memory requirements are RAM, a minimum of 64 MB A minimum of PIII Supported Motherboard + 568 MHZ Pentium Processor is required. Hard Disk, a minimum of 40 GB SATA. Any Normal keyboard and mouse. A 1024*768, true type color- 32 Bit Display is required. Software requirements: Windows XP Professional or updated versions are required as operating system. PHP editor (notepad ++) for frontend. Installation requirements Xampp 1.6 software, which is included server info given below + Apache 2.2.3 + Zend Optimizer 3.0.2 + SQLite 2.8.15 + phpMyAdmin 2.9.1.1 Â  + MySQL Â  5.0.27 + Open SSLÂÂ   0.9.8d + FileZilla FTP Server 0.9.20 References Shokrey, N. (2011). ANALYZING THE IMPACT OF VISITORS ON PAGE VIEWS WITH GOOGLE ANALYTICS. International Journal of Web Semantic Technology, 2(1), 14-32. Retrieved from http://arxiv.org/ftp/arxiv/papers/1102/1102.0735.pdf Farney, T. (2013). Web Analytics Strategies for Information Professionals: A LITA Guide. Journal of Library Innovation, 4(2), 149-150. Loftus, W. (2012). Demonstrating Success: Web Analytics and Continuous Improvement. Journal of Web Librarianship, 6(1), 45-55. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/19322909.2012.651416#.U1FlrlWSy8Y Elias, (2011). Learning Analytics: The Definitions, the Processes, and the Potential. Referred from http://learninganalytics.net/LearningAnalyticsDefinitionsProcessesPotential.pdf

The Use of Symbolism in The Lottery by Shirley Jackson Essay -- Lotter

The Use of Symbolism in The Lottery by Shirley Jackson Within the first few lines of Shirley Jackson's "The Lottery" we are faced with such adjectives as clear, sunny, fresh and warmth. She goes on to paint a picture of small children just out of school for the summer, as the townspeople gather for the annual Lottery. This leads us to believe that the rest of the story is as cheery as the summer day initially described. We as the readers are virtually unaware of the horrible senseless events that lie ahead. Through the use of symbolism Shirley Jackson reveals the underlying decay of ethics that results from an empty ritual followed by narrow-minded people. Tessie Huchinson symbolizes the typical townsperson who lacks morals and conforms to the masses. Upon introduction she exudes a carefree attitude when she arrives late at the lottery, by joking with Mr. Summers and urging her husband to, "Get up there†¦" when their name is called to pick (Jackson 77). Consequently, the moment she finds out that her husband has the black dot Tessie yells, "It wasn't fair!" (Jackson 78). Naturally, the rest of the self-centered people urge her to "[b]e a good sport"(Jackson 78). The most disturbing event in the entire story is when Tessie tries to get her older daughters to be part of the final picking, and is dissapointed when she is told that they are only drawn with their husbands. The lottery proceeds and Tessie is stoned to death by her fellow neighbors. Shirley Jackson wants us to float along with her upbeat story and be completely appalled in the end at the total loss of human decency. Although Tessie was not said to be religious, h er name might have been tied to a religious liberal named Anne Huchinson. "Anne was banished f... ...ars, which has conditioned him to believe that they are doing the right thing. As discussed in class, the theme to this story can be expressed within a quote, "Although the villagers had forgotten the ritual and lost the original black box, they still remembered to use stones"(Jackson 79). The tradition and its function had been forgotten yet these people still killed one of their friends every summer. Shirley Jackson symbolically paints us an unsettling portrait of the loss of human decency that results when seemingly civilized people ignorantly conform to the masses. Bibliography: Works Cited "Hutchinson, Anne." The New Encyclopedia Britannica. 1986. Jackson, Shirley. "The Lottery." Literature and the Writing Process. Elizabeth Mc Mahan, Susan X Day, and Robert Funk. 5th ed. Upper Saddle River, NJ: Prentice, 1999. 74-79.

Do Animals Need A Bill of Rights? Essay

Animals on a daily basis all over the world are being mistreated and abused by many people that do not care for them. There are very few people attempting to protect these animals, whether they are domestic animals, farm animals, or wildlife animals. More attention should be drawn to the treatment of animals because even if we do have laws for animals and for their well being, many people still do not follow these laws. The laws already established for animals should be enforced, because I do agree that animals need protection, as in free from any harm done towards them purposely, but to have a Bill of Rights specifically made for animals seems extreme. Reasons for believing that animals need protection from any harm done to them from humanity is that many animals are being used for scientific experiments that harm these animals in a cruel way. Yes, there are experiments that use animals and may not harm them in any way, which is fine if there’s no harm being done to them. For example in the article â€Å"A Change of Heart about Animals† by Jeremy Rifkin states, â€Å"In controlled experiments, scientists at Oxford University reported that two birds named Betty and Abel were given a choice between using two tools, one a straight wire, the other a hooked wire, to snag a piece of meat from inside a tube.† This experiment was fine to conduct because in no way were these crows harmed. The only thing the scientists were doing was observing the crow’s behavior. If there needs to be experiments done to animals for whatever reason, the experiments should be conducted in a way that the animals are not harmed. Another reason for believing that animals need protection is that animals are being harmed or mistreated by people who have a habit of using animals for entertainment. A form of entertainment for humanity from animals in a cruel way is hunting wildlife animals and killing them or fishing. Lions, tigers, bears, dears, and cheetahs are examples of wildlife animals that are hunted and killed for either their meat or fur. Fishing is also a form of entertainment for sportsmen that catch fish to eat and don’t realize the pain caused to the fish when the sportsmen kill them.  For example in the article, â€Å"Hooked on a Myth† by Victoria Braithwaite states, â€Å"Every year, sportsmen around the world drag millions of fish to shore on barbed hook s. It’s something people have always done, and with little enough conscience.† This shows how people do not think of the harm they are doing to fish. Just because the fish are not crying or yelling with pain does not mean they are not feeling it. We as humans need to think of the animals as living as well. We humans may not understand them, but animals do have feelings and we need to pay more attention to their treatment. Animals are also used for research such as human’s closest relatives, which are apes, gorillas, and chimpanzees. There are people who believe since these specific animals are as close in DNA as us that they should be used for research to find out how our â€Å"species† function. In the article, â€Å"Of Primates and Personhood: Will According Rights and â€Å"Dignity† to Nonhuman Organisms Halt Research?† by Ed Yong, Franz de Waal of Emory University, says â€Å"I do think we have special obligations to the great apes as our closest relatives, but if we give rights to apes, what would be the compelling reason not to give rights to monkeys, dogs, rats, and so on?† Apes should not be the only animals receiving rights only because they are our closest relatives. Other animals are being used for research and not cared for, why should they suffer? I believe it is inhumane of us to be so blind of all the harm being done to all animals just for our convenience. In no way do animal’s benefit from being killed and used as research, we on the other hand utilize them as if they were objects. The issue worldwide is that these animals are being mistreated and abused by humans and therefore should be protected from us, but not make a big decision such as making a Bill of Rights for animals. There are laws already established to protect these animals, and should just be enforced. If these laws are broken by us humans then we should have a punishment, but that’s all it should be a law to protect these animals and do no harm to them. We should not go to an extreme and create a Bill of Rights for animals.

Integrated Marketing Communications of Transcom Beverage Bangladesh Essays

Integrated Marketing Communications of Transcom Beverage Bangladesh Essays Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. This is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. About Transcom Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part of   the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. In recent years, TRANSCOM has emerged as the largest media house in Bangladesh. Transcom Beverages Ltd Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting ; nourishing every Bangladeshi, by best eeting their everyday beverages needs ; stakeholders by delivering performance with purpose, through talented people. 2009 has been an amazing year for TBL, winning several spectacular awards as PepsiCos exclusive bottling partner in Bangladesh. For its extraordinary and outstanding venture through excellence TBL has been rewarded with several prestigious national and international recognitions. Pic: Products of Transcom Beverage The basic tools used to accomplish an organization’s communication objectives are often referred to as the promotional mix. These tools include: * Advertising – any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor * Direct marketing – communication directly with target customers to generate a response and/or transaction * Interactive/Internet marketing – communication through interactive media such as the Internet, CD-ROMS and kiosks. Sales promotion – marketing activities that provide extra value or incentives to sales force, distributors, or consumers to stimulate immediate sales * Publicity/Public Relations – Publicity is a form of non-personal communication not directly paid for or run under identified sponsorship. Public relations is a management function which executes programs of action to earn public understanding and acceptance an enhance the image of the company. * Per sonal Selling – person-to-person communication between a seller and buyer. Transcom Beverage’s Promotional mix: Advertising Transcom use both Television Commercials and print ads for their advertisement. They also use billboard and radio as a tool of advertising. Transcom beverage advertise its most two renowned brands in Bangladesh – Pepsi and Seven Up. Mountain dew is also used in advertisement, but no such ad is particularly made for Bangladeshi target people only. But Advertisement of Pepsi and Seven Up is prepared targeting Bangladeshi people and by Bangladeshi IMC agencies. Currently, Asiatic 360 is the agency doing the advertisement for Transcom Beverage. TVC 7-Up: The TVC shown below is for 7up. The ad is promoting the newly launched go pack at that time of advertisement campaign. They also has TVC of 7 up with the tagline †Give freshness of life to your mood†: Pepsi: Pepsi endorse two famous Bangladeshi Cricketer Mashrafe bin Mortoza and Sakib Al Hasan for TVC. One TVC campaign has the tagline â€Å"If there is thrist everything is available† and the other one focus on Sakib’s special shot super scoop. Print Ad: Transcom only publish print ad when there is some special event like Eid aor World Cup (Where they partner) or when there is some promotional offer is going on. Pic: 7-up print ad Interactive/Internet marketing Transcom do participate in interactive promotional campaign. During world cup cricket 2011, they had a dedicated website to communicate with its customers who are cricket fan. There the fan could post their comment as well. The website was made with wallpapers and other stuffs of its endorsed celebrity Mashrafe, Sakib and Tamim Iqbal. The website domain is www. pepsichangethe gamebd. com. Pepsi is also using Facebook as a tool of interactive communication recently: Sales promotion Transcom has organized huge promotional campaign during World Cup Cricket 2011. By consuming Pepsi consumers got the chance to visit final match of World Cup. Apart from that they won many attractive prizes through that proportional campaign. The campaign was held by providing a hidden number inside the cap of the bottle. The number then has to be text messaged to a certain number. Then the group of highest ssm sender got the chance to participate in a cricket game competition. Through that competition they got the chance to win nattractive prizes. Pic: Winner of Final match ticket Pic: Other prize winner of the world cup campaign Pic: Collection Card for all consumer Transcom also arrange university based adventurous promotional campaign for its Mountain Dew Brand. Transcom’s team goes to different universities an involve students in that promotional campaigns where participants have to show some adventurous skills. Pic: News on Promotional campaign at DU Transcom Beverage provide free cutouts to its distributors to promote the retail sellers shop as well their brand. For example, here is a enhanced board of 7-up in a retail shop: Public Relation Transcom spent a lot for public relation. Global Pepsi became the drinks partner of World Cup Cricket this year and thus Transcm also took part in public relation in this regard. Pepsi is also the official beverage partner of Bangladesh National Cricket team. Pic: Transcom and BCB signing Ceremony Transcom beverage also sponsor some local cricket events. Transcom provided the opportunity to its consumer to take photographs with WC trophy. Mountain Dew of Transcom was the proud sponsor of Muhit- the second person of Bangladesh to reach the peak of Mount Everest. Pic: Mountain Dew Sponsoring Muhit- the Everest winenr

Ancient Indian Empires and Kingdoms

Ancient Indian Empires and Kingdoms From their original settlements in the Punjab region, the Aryans gradually began to penetrate eastward, clearing dense forests and establishing tribal settlements along the Ganga and Yamuna (Jamuna) flood  plains between 1500 and ca. 800 B.C. By around 500 B.C., most of northern India was inhabited and had been brought under cultivation, facilitating the increasing knowledge of the use of iron implements, including ox-drawn plows, and spurred by the growing population that provided voluntary and forced labor. As riverine and inland trade flourished, many towns along the Ganga became centers of trade, culture, and luxurious living. Increasing population and surplus production provided the bases for the emergence of independent states with fluid territorial boundaries over which disputes frequently arose. The rudimentary administrative system headed by tribal chieftains was transformed by a number of regional republics or hereditary monarchies that devised ways to appropriate revenue and to conscript labor for expanding the areas of settlement and agriculture farther east and south, beyond the Narmada River. These emergent states collected revenue through officials, maintained armies, and built new cities and highways. By 600 B.C., sixteen such territorial powers- including the Magadha, Kosala, Kuru, and Gandhara- stretched across the North India plains from modern-day Afghanistan to Bangladesh. The right of a king to his throne, no matter how it was gained, was usually legitimized through elaborate sacrifice rituals and genealogies concocted by priests who ascribed to the king divine or superhuman origins. The victory of good over evil is epitomized in the epic Ramayana (The Travels of Rama, or Ram in the preferred modern form), while another epic, Mahabharata (Great Battle of the Descendants of Bharata), spells out the concept of dharma and duty. More than 2,500 years later, Mohandas Karamchand (Mahatma) Gandhi, the father of modern India, used these concepts in the fight for independence. The Mahabharata records the feud between Aryan cousins that culminated in an epic battle in which both gods and mortals from many lands allegedly fought to the death, and the Ramayana recounts the kidnapping of Sita, Ramas wife, by Ravana, a demonic king of Lanka (Sri Lanka), her rescue by her husband (aided by his animal allies), and Ramas coronation, leading to a period of prosperity and justice. In the late twentieth century, these epics remain dear to the hearts of Hindus and are commonly read and enacted in many settings. In the 1980s and 1990s, Rams story has been exploited by Hindu militants and politicians to gain power, and the much disputed Ramjanmabhumi, the birth site of Ram, has become an extremely sensitive communal issue, potentially pitting Hindu majority against a  Muslim minority. By the end of the sixth century B.C., Indias northwest was integrated into the Persian Achaemenid Empire and became one of its satrapies. This integration marked the beginning of administrative contacts between Central Asia and India. Magadha Although Indian accounts to a large extent ignored Alexander the Greats Indus campaign in 326 B.C., Greek writers recorded their impressions of the general conditions prevailing in South Asia during this period. Thus, the year 326 B.C. provides the first clear and historically verifiable date in Indian history. A two-way cultural fusion between several Indo-Greek elements- especially in art, architecture, and coinage- occurred in the next several hundred years. North Indias political landscape was transformed by the emergence of Magadha in the eastern Indo-Gangetic Plain. In 322 B.C., Magadha, under the rule of Chandragupta Maurya, began to assert its hegemony over neighboring areas. Chandragupta, who ruled from 324 to 301 B.C., was the architect of the first Indian imperial power the Mauryan Empire (326-184 B.C.)- whose capital was Pataliputra, near modern-day Patna, in Bihar. Situated on rich alluvial soil and near mineral deposits, especially iron, Magadha was at the center of bustling commerce and trade. The capital was a city of magnificent palaces, temples, a university, a library, gardens, and parks, as reported by Megasthenes, the third-century B.C. Greek historian and ambassador to the Mauryan court. Legend states that Chandraguptas success was due in large measure to his adviser Kautilya, the Brahman author of the Arthashastra (Science of Material Gain), a textbook that outlined governmental administration and political strategy. There was a highly centralized and hierarchical government with a large staff, which regulated tax collection, trade and commerce, industrial arts, mining, vital statistics, the welfare of foreigners, maintenance of public places including markets and temples, and prostitutes. A large standing army and a well-developed espionage system were maintained. The empire was divided into provinces, districts, and villages governe d by a host of centrally appointed local officials, who replicated the functions of the central administration. Ashoka, grandson of Chandragupta, ruled from 269 to 232 B.C. and was one of Indias most illustrious rulers. Ashokas inscriptions chiseled on rocks and stone pillars located at strategic locations throughout his empire- such as Lampaka (Laghman in modern Afghanistan), Mahastan (in modern Bangladesh), and Brahmagiri (in Karnataka)- constitute the second set of datable historical records. According to some of the inscriptions, in the aftermath of the carnage resulting from his campaign against the powerful kingdom of Kalinga (modern Orissa), Ashoka renounced bloodshed and pursued a policy of nonviolence or ahimsa, espousing a theory of rule by righteousness. His toleration for different religious beliefs and languages reflected the realities of Indias regional pluralism although he personally seems to have followed Buddhism (see Buddhism, ch. 3). Early Buddhist stories assert that he convened a Buddhist council at his capital, regularly undertook tours within his realm, and sent Buddhis t missionary ambassadors to Sri Lanka. Contacts established with the Hellenistic world during the reign of Ashokas predecessors served him well. He sent diplomatic-cum-religious missions to the rulers of Syria, Macedonia, and Epirus, who learned about Indias religious traditions, especially Buddhism. Indias northwest retained many Persian cultural elements, which might explain Ashokas rock inscriptions- such inscriptions were commonly associated with Persian rulers. Ashokas Greek and Aramaic inscriptions found in Kandahar in Afghanistan may also reveal his desire to maintain ties with people outside of India. After the disintegration of the Mauryan Empire in the second century B.C., South Asia became a collage of regional powers with overlapping boundaries. Indias unguarded northwestern border again attracted a series of invaders between 200 B.C. and A.D. 300. As the Aryans had done, the invaders became Indianized in the process of their conquest and settlement. Also, this period witnessed remarkable intellectual and artistic achievements inspired by cultural diffusion and syncretism. The Indo-Greeks, or the Bactrians, of the northwest contributed to the development of numismatics; they were followed by another group, the Shakas (or Scythians), from the steppes of Central Asia, who settled in western India. Still other nomadic people, the Yuezhi, who were forced out of the Inner Asian steppes of Mongolia, drove the Shakas out of northwestern India and established the Kushana Kingdom (first-century B.C.-third century A.D.). The Kushana Kingdom controlled parts of Afghanistan and Iran, and in India, the realm stretched from Purushapura (modern Peshawar, Pakistan) in the northwest, to Varanasi (Uttar Pradesh) in the east, and to Sanchi (Madhya Pradesh) in the south. For a short period, the kingdom reached still farther east, to Pataliputra. The Kushana Kingdom was the crucible of trade among the Indian, Persian, Chinese, and Roman empires and controlled a critical part of the legendary Silk Road. Kanishka, who reigned for two decades starting around A.D. 78, was the most noteworthy Kushana ruler. He converted to Buddhism and convened a great Buddhist council in Kashmir. The Kushanas were patrons of Gandharan art, a synthesis between Greek and Indian styles, and Sanskrit literature. They initiated a new era called Shaka in A.D. 78, and their calendar, which was formally recognized by India for civil purposes starting on March 22, 1957, is still in use.

Introduction on Nissan Motor Company and the Supply Chain for Nissan Research Paper

Introduction on Nissan Motor Company and the Supply Chain for Nissan Company - Research Paper Example This study looks into Nissan Motor Co., Ltd., a Japanese automobile company that makes cars, buses,  and trucks with the labels Nissan and Datsun. Nissan also creates designs for and manufactures other equipment and devices such as machinery and communication satellites. The company’s head office is in Tokyo, Japan. Nissan came from two previous corporations—Kwaishinsha Co., which was founded in 1911 to manufacture Dat automobiles, and Jitsuyo Jidosha Co., which was established in 1919. In 1925, these two companies merged to create Dat Jidosha Seizo Co. Eight years later, the company’s assets were taken over by other shareholders, who created Jidosha Seizo Co., Ltd., granting it its current name the subsequent year. The newly organized company was focused on the manufacture and sale of automobiles and components under a newly created label—Datsun. In 1935, the first Datsun passenger car rolled off the assembly line and immediately thereafter, Nissan bega n shipping automobiles to Australia. The Datsun Type 15 turns into the first automobile to be mass produced in Japan in 1937, which also takes the form of a delivery van and mini-pickup. Throughout the war period, from the late 1930s, the company shifted completely to the manufacturing of military automobiles and trucks. The Allied Powers took hold of the central Nissan facilities in 1945; although permitting the manufacture of Nissan and Datsun automobiles to continue at a single facility, they did not bring back the rest of the facilities to the company until the mid-1950s. Afterwards, particularly in the 1960s when Nissan moved into the global market, manufacture and sales increased impressively while the company built assembly factories abroad. Yet, by the second half of the 1990s, Nissan had been facing some major problems, and in 1999 it started a partnership with Renault, a French car manufacturer. There are companies, even leaders in their own industries, where the logistics and supply chain functions are considered as rather second-rate or less important to other sectors of the business such as marketing, sales or manufacturing. Such companies are also those which grumble about the trouble of employing competent individuals for the management of their supply chain.